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End-Your-Sleep-Deprivation.com offers a unique opportunity to advertise to a worldwide audience of highly-targeted potential customers.
Our visitors are already actively seeking out ways to ameliorate their own sleep deprivation and sleep disorders through learning about new information. The only thing they are missing is the information about the quality service your business or website can provide them. But we'd like to help you change that with one of our advertising plans.
End Your Sleep Deprivation (EYSD) offers unique, well-priced, and targeted advertising plans that reach your customer as they are actively searching for information in the same field as your service, product, or website.
There are many offline means to advertise your service or product in the world. Newspapers, magazines, and health pamphlets abound, but the reality of the offline advertising world is that many of these mediums have limited circulations, are very expensive, and fall mostly on skimming eyes that don't have an inkling of interest in what you have to offer.
The largest disadvantage, though, of standard offline print-based media is that it is often intrusive. Offline ads in generic print reach an audience of people at a time when most of them are likely not looking for a sleep-related service. On the web, your sleep advertising reaches your highly targeted audience at that critical time when they are specifically searching for sleep-enhancing information that you can provide.
This isn't to be taken as an absolute; print advertising can still be successful if you have the funding to reach a large enough distributor.
But the right website has the power to reach those highly-targeted customers, and more of them, 24 hours a day, 7 days a week, 52 weeks a year, at a fraction of the cost. Furthermore, the right website has the power to give your customers the power to act on their newfound opportunity immediately, clicking through to your website to find all the information they need to make a purchase.
End Your Sleep Deprivation was created in April 2010, and in the short amount of time since then it has grown to be known as one of the most frequently visited sites about sleep education on the Web. Our articles are all about empowerment through knowledge--the philosophy that learning about the body's mechanisms for sleep will allow our visitors to make strategic decisions towards improving their personal sleep health and alertness levels. Your high-quality service or product could be one of those strategic decisions.
What's more, EYSD is interactive--as I write this in July 2011, visitors to EYSD have written and submitted close to 1,000 personalized pages sharing their own sleep experiences or ailments in the last year. Our visitors are active and engaging in discussing their sleep problems, and they are being proactive in seeking out information to aid them.
Together with our own articles on specific sleep topics, this brings the total number of pages on this website to over 1,150. There's a goldmine of opportunity in these pages, especially given the reach they are achieving in meeting the eyes of Web surfers turning to the search engines to find information on sleep.
Total Visits: 119,357 Total Page Views: 229,356 Percent From Search Engines: 87.34% |
Not only does End Your Sleep Deprivation reach over 100,000 visitors each month, but EYSD is a young and quickly expanding site and these numbers are currently growing at a rate of 16% from month to month, meaning your advertising plan is likely to be worth more than you originally paid for in successive months.
EYSD is not a commercial website, so there are just a handful of advertising opportunities here. Our site is about education and effective information transfer primarily, and we are at no time going to compromise that mission by admitting too many ads into our content.
Instead, we are looking for a small number of high-quality advertising partners that can offer services that will actually help our visitors while complementing our material, rather than get in the way of their learning experience on our site.
If you are a high-quality advertiser with us you stand to benefit from this philosophy. Your ad will be unique and it will stand out, rather than get lost amidst a sea of other ads on another less-mindful website, or in standard print advertising.
We offer a variety of advertising options on EYSD, and each one can be completely tailor-made to make your advertising experience exactly how you want it. There are two factors you'll be customizing when choosing your advertising plan: Ad Format and Ad Reach:
Ad Format
Pick which style of ad you'd like: determine the size, placement, and structure of the ad (e.g. image, text, or both).
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Ad Reach
Pick how pervasive you want your ad to be on our site: Site-wide, home page only, or any number of specific pages of your choosing.
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The next section of this page contains information and pricing options on the various ad formats we offer. To aid in visualizing your ultimate ad choice, we also have a live Ad Samples Page where you can see each different ad format in working order on our site. Just click the Ad Samples Page image below to visit.
Visit this page to see a live example of our various ad formats.
Our least expensive option, the Right Column Text Ad gets straight to the point without the glitz and glamour of an image. It consists of two parts, a descriptive link on top (use this to draw attention to your brand name perhaps), followed by some teaser text just below (use this to hook your viewers in with a short and memorable line that sounds useful to them).
The ad is placed at the top of our right column, below any Right Column Image Ads that might be on the same page. The Right Column Text Ad, like all our right column formats, is an especially worthwhile format to apply site wide, letting you quickly establish yourself in the minds of our visitors with repetition as they scroll from page to page. It is also a great option for page by page placement if you have specific topics on our site you'd like to target towards.
Link text is max 30 characters, teaser text is max 50 characters (both not including spaces).
Site Wide: | $100 /month |
Home Page: | $30 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $5 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
Your Main Link
This ad option gives you the real estate for a 160x160 pixel square image at the very top of our site's right column. The image also comes with your choice of blue link text and black teaser text just below the image. Both the image and the blue text can link to your desired landing page.
An easy to implement site-wide ad, the Right Column Image is great for establishing a consistent above-the-fold impression throughout our site, or for targeting one or more individual pages you think will be particularly good for reaching your customer base.
Link text is max 30 characters, teaser text is max 50 characters (both not including spaces).
Note: In the event that more than one Right Column 160x160 exists on the same page, the top slot will go to the ad first served, unless the later served ad would like to bid above the first served with a slightly higher monthly rate.
Site Wide: | $250 /month |
Home Page: | $80 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $10 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
The 160x600 affords you more image real estate on our right column for the same price as the 160x160. The 160x600 will appear just below any 160x160s and Right Column Text Links that might already be on the page, but the size of the ad alone will generate all the attention you'd want out of it. The image again links to the accompanying web page of your choice.
There is no accompanying link text or teaser text with the 160x600, so make sure to emphasize the hook even more in the image itself.
If you need a compelling image, feel free to call on us for your graphic work. Our graphic work costs $50 per image, and we work side by side with you to make sure you get exactly the visual you're looking for.
Site Wide: | $250 /month |
Home Page: | $80 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $10 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
The 250x250 image is the strongest ad type for targeting specific pages, one or multiples. This ad is placed on the top left of the main content column (the center column), known as being the first place an English reader's eyes will go when visiting a page.
With 250 x 250 pixels of image space plus and up to a 25-word text caption, you've got a sizable chunk of real estate in this prime location to really make an impression.
Need a graphic? As with any of our other image ads, use your own image or call on us for graphic work. Our graphic work costs $50 per image, and we work side by side with you to make sure you get exactly the visual you're looking for.
Site Wide: | N/A - Not all our pages are designed to host this ad type. |
Special 10-Page Package: | Between $100-$250 /month, depending on the traffic of the pages you'd like. |
Home Page: | $150 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $20 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
Our best option at prominently drawing attention straight to your business, this ad affords you 560x90 pixels of prime real estate at the very top of the page it is featured on, even above the main headline. There is no doubt that this ad space will draw the eyes of each potential customer who visits the page.
An effective solution for targeting the visitors to a single page on our site, the Banner Image Ad is also our best option for resonating consistently in our visitors' minds with the Site Wide option. There is simply nothing else that can beat being at the top of every page throughout the site.
Need a graphic? As with any of our other image ads, use your own image or call on us for graphic work. Our graphic work costs $50 per image, and we work side by side with you to make sure you get exactly the visual you're looking for.
Site Wide: | $500 /month |
Home Page: | $150 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $20 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
Got an ad format idea that you want to use but we don't offer?
We're all for getting exactly the advertisement experience you want. Just let us know in the comment box of the Advertisement Inquiry form and we'll work it out.
Now we're moving on to our two options for ad space that are text focused, and integrated with the article itself.
The Mid-Page Side Box gives you a 250 pixels-wide, right-aligned box to work both an image and up to 100 words of text into (to give you an idea, the example at right is only 42 words). The text can begin with a headline that is emphasized with a colored background, before giving way to the main body of your ad.
Both the Side Box Ad and the Callout Box Ad below are primed to be heavily read by integrating them seamlessly in the midst of our articles. They both use the same design features as our non-ad text that we want to draw attention to in the middle of an article (a small "Sponsored site" marking sets it apart). Pick a page (or multiple) that is relevant, and write away.
Site Wide: | N/A |
Home Page: | $60 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $10 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
Need graphics?
If you would like to have a custom graphic design made for your advertisement, we'd be happy to take care of that for you for just an extra $50 on top of your final payment. We'll work with you to realize exactly the graphic concept you want to promote your product, service, or website. If this service interests you, just make note of it in the Advertisement Inquiry form when you submit.
Of course, our advertisers are more than welcome to use their own graphics to promote as well.
The Callout Box is a big text-based piece of ad real estate that is integrated into the midst of an article. The Callout Box is 510 pixels wide, and can hold up to 150 words, a headline, and an image.
The same as was written for the above Side Box also applies to the Callout Box--it is great for targeting single pages, and stands to be read by many visitors because it is integrated using the same design features as our own content (a small "Sponsored site" marking will set it apart).
Site Wide: | N/A |
Home Page: | $90 /month |
Page by Page: | Depends on traffic of the page(s) you'd like. As low as $15 /month /page, with discounts for multi-page packages. |
See the ad price comparison chart | See how this ad looks live on our samples page | Inquire about this ad
Ready to get started with your advertising spot on EYSD? Fill out the form below to get in touch with us about it. But before you do, know that we offer pretty extensive discounts for any campaigns over 3 months in length. Here's a chart of these discounts:
Initial Campaign | Discount Off Total |
3-6 months | 15% off |
6-12 months | 20% off |
12+ months | 25% off |
Welcome! This site is continuously being created by students of Dr. William C. Dement's Sleep And Dreams course at Stanford University.
Dr. Dement is widely regarded as the father of sleep medicine, and he's been teaching his Stanford course for over 40 years! We're fortunate to be able to learn from him about a subject that is so crucial to our lives--sleep and alertness--and we're eager to pass that knowledge on to you.We made this site as a call to action for people all over the world to live healthier, happier, safer, and more productive lives by learning about their own sleep. We have faith that reading the information provided on this site will motivate you to eliminate your sleep deprivation in order to live life to your fullest, most energetic potential.
In fact, we challenge you to do so! What do you say, are you up for the challenge?
You can learn more about the team behind EYSD here.